Our Mission, Vision, and Values

More than six decades ago, Peninsula Family Service—then known as the Family Service Agency of San Mateo County—was created to strengthen and maintain local families. Over the years, our original staff of two has grown to 150 employees who support participants in four Bay Area counties: San Benito, Santa Clara, Santa Cruz, and San Mateo. Together with the help of our board, advisors, donors, volunteers, and partners, we serve 10,000 individuals who need our help overcoming the barriers standing between themselves and a life of opportunity, financial stability, and wellness.

By supporting our region’s vulnerable and overlooked populations, we strengthen the entire community. We create a strong network of resources for older adults as baby boomers look to age in place. We provide tools that encourage personal and financial stability for the increasing number of families affected by our region’s widening income disparities. We prevent the income-achievement gap in our children through a comprehensive early learning program, and prepare them for enhanced scholastic achievement.

We are able to achieve such immense impact and offer this extraordinary breadth of services by utilizing self-evaluation and measureable outcomes. Our strategic planning process in 2013 and 2014, enabled us to create a four-year roadmap comprising four primary goals and the objectives to help us reach them. Below, our Theory of Action visually represents the symbiotic relationship between our mission, vision, values, and goals, and how each component catalyzes the success and growth of Peninsula Family Service.

(click image to enlarge)

Theory of action

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