Rob Lajoie Vice President of Financial Empowerment

A native of the San Francisco Bay Area, Rob joined Peninsula Family Service in 2012 after spending over 30 years in the financial services sector. As Vice President of Financial Empowerment, he oversees our vehicle loan program, Lending Circles, Start2Save, Second Careers and financial workshops.

Outside of work, Rob continues his community involvement by serving as co-chair of the Luminaria sub-committee for the American Cancer Society’s Pleasanton Relay for Life, and has been a Kainos sponsor for the past 13 years. Rob received his bachelor of science in business management from San Jose State University.